Differences Between Marketing Products And Consulting Services, And The Dangers Of Confusing The Two

So many consulting firms make the basic mistake of marketing their services as if they were mass produced industrial commodities. As a result the market gets the wrong perception of the consulting firm, and the next step is that the firm is treated as a replaceable vendors competing on price and battling it out from one RFP to the next...

And this is what we discuss this month's brain-fryingly exciting episode of Commando Consulting, entitled, “Differences Between Marketing Products And Consulting Services, And The Dangers Of Confusing The Two”.